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Follow Up Mailer Template with Strong Messaging

The Ultimate Guide to Follow Up Mailer Template with Strong Messaging

Following up with your clients can be a roller coaster ride if you somehow fail to choose the right mailer templates. Reaching out to the prospects using cold emails requires a well thought of follow up campaign as well. There are 50-50 chances of receiving a response from the prospect on your initial outreach email. But what matters more is the most effective follow up to ensure the lead gets converted into a client. Further, an exchange of few mails is nowhere a confirmation that the client will give business to you.

This is what makes well planned Follow-up Mailers to be of utmost importance. We create customized and effective follow up mailer templates for you to ensure you crack the deal. The right follow-up emails are undoubtedly the most effective way to lay grounds for building healthy and long-lasting relationships.

Let us take you through a variety of follow-up mailer templates that work well with your prospects anytime:

No Response from the Client

If you are still wondering why you should try your hands at email retargeting, then here are some benefits of this technique. Check why this is the right choice:

No Response from the Client

Follow-up to Ask for a Referral

Not necessary that you knock at the right door every time. This does not mean that the company does not need your product or services. The case might be that you are reaching out to the wrong person. Here is a follow-up mailer template to be used while asking for a referral:

Follow-up to Ask for a Referral

Follow-up post initial engagement

There are chances that the prospect engaged with your email (downloading an attachment, clicking a link etc.) but has not responded back. Using the right follow-up template can help convert this prospect into your client:

Follow-up post initial engagement

Follow-up post Leaving a Voicemail

What if you tried calling your prospect but your call was not answered? You left a voicemail. The ideal course of action after leaving a voicemail is to send a follow-up email to ensure your message does not go unnoticed. It is best to keep your follow-up email short and crisp restating the value addition your products can make:

Follow-up post Leaving a Voicemail

Follow-up post Demo

Once you have given a demo of your product, it becomes all the more important to do a follow-up. Since, there are good chances of the prospect becoming your client. However, I might just forget about responding due to other work commitments. This is how a follow up email with strong message might look like:

Follow-up post Demo

Follow-up for Reconnecting with the Prospect

There are times when your prospect asks you to reconnect after sometime due to some reason. In such cases, it is important to send a strong follow-up email covering an overview of your product and reference to your last conversation. Here is a sample template for a follow-up email:

Follow-up for Reconnecting with the Prospect

Follow-up with a Silent Prospect

Many-a-times, the prospects just go cold on your emails even after showing interest however that should not stop you from sending them follow-up emails. You have to be very particular about the message you add to these emails. Below is a sample mailer template for you:

Follow-up with a Silent Prospect

Follow-up after a Networking Event

Did you meet someone at a networking event who can be your prospective client? To give it a try, you need to ensure that you send a well thought of sales email. The email body will depend on how interested the prospect was in your product. The follow-up email should be such that it focuses on building a strong and healthy relationship in the future. Here is a sample mailer template:

Follow-up after a Networking Event

Points to remember while sending a sales follow-up email

Carefully choosing words for your sales follow-up email is integral for lead conversion. Here is a list of things you can keep in mind:

  • Subject Line has a strong impact - Subject line is what the prospect sees at first and decides further whether to open the email or not. Having the perfect email body is of no use if you do not have an enticing subject line. Here are few sample subject lines: - Still interested in our product? - How can our product ABC enhance your performance? - Let us connect for 10 minutes
  • Tracking Email Opens and Link Clicks - Your future follow-ups depend on whether your emails have been opened or not. You can retarget a prospect depending upon their engagement level. Those who have shown interest clicking on links or opening follow-up emails are your good prospects.

What does the best follow-up email template look like?

In addition to the trappings of an official set-up, it is advisable that a follow-up e-mail should have the following components:

The tone can vary from semi-formal to formal (but none too serious). A touch of humor is appreciated.

It should be able to lure people into looking up the app/product/service you have to offer.

It should be able to provide them with a new value, a 'wow' moment, which justifies the time and the money they intend to invest in your product/service.

It should be able to retain the ones you have successfully managed to lure in.

If the statistics are to be believed then the importance of follow-up emails is unsurpassable:

Almost 80% of pitches require a minimum of 5 follow-up emails

63% of prospects who ask for company/product/service information do not finalize their purchase decision for at least three months and 20% take a minimum twelve months to buy

Following up within 5 minutes of connecting with your prospect is likely to have 9 times more chances of conversion

Using well-planned sales mailer templates with strong messaging can prove to be a key catalyst in converting a lead into your final client.

The success of email marketing is in a brisk and consistent follow-up. Now that you know the rules, get cracking!

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