Following up with your clients can be a roller coaster ride if you somehow fail to choose the right mailer templates. Reaching out to the prospects using cold emails requires a well thought of follow up campaign as well. There are 50-50 chances of receiving a response from the prospect on your initial outreach email. But what matters more is the most effective follow up to ensure the lead gets converted into a client. Further, an exchange of few mails is nowhere a confirmation that the client will give business to you.