How to Personalize Your Email Marketing?

Create emails that the audience can relate to using the SpiceSend Email Marketing Tool and improve the interactions.


How to Personalize Your Email Marketing?

What is Personalization in Email Marketing?

Not just Customization!

Hi Emma, or Hi Greg. Sounds a bit more familiar than just plain old Hello, right? There is so much a simple Hello along with the name does in comparison with Hi Sir/Madam. Humans always look for something they relate with, things specially designed or addressed to them and this works in the case of email marketing too. What is Personalization in Email Marketing?Rather than having a message that feels robotic and mechanized, messages that are addressed to the reader and are relevant to what they are looking for, leave a deeper impact. Personalization in email marketing is about using the data or information available about the subscribers to create campaigns that reach out to them specifically. While the trick lies in the way the audience is addressed, the language, the usability, and most importantly the engagement, email personalization is not limited to these.

The three key aspects of personalization are:

  • Email Source: Getting an email from a person rather than an organization or a business plays a huge role in personalization.
  • Relevance: The importance of content relevance cannot be emphasized enough. When it comes to the personalization of emails sending the customers just the information or product, they are looking for can make all the difference.
  • Time: When and where has always been a part of formal interaction, and this extends to emails too. Sending the right message at the right point of the customer journey can help in building a long-lasting client-customer relationship.

But, how do Email marketing and Social media work together?

How to Personalize Your Email Marketing?

Email Personalization is nothing new if you consider the number of tailored emails that come into the inboxes daily. The use of the name and email signature is by far the most common methods used. While these are still effective, the emails for the digital generation requires constant evolution. In light of which, here are some traditional and some innovative ways.

Using the Recipient's Name

While excessive use of a name can borderline towards creepy, in moderation it can give just the right level of camaraderie. The name can also be used as a part of the Subject line to increase click rates.

Using the Recipient's Name

Sender's details

Adding the 'from address' is always a necessity, unless you are a brand so big that the logo itself does the talking. This also gives the email certain relatability. Having sender detail allows the audience to feel that it is not just another Bot sent an email and that there is an actual human behind the communication happening.

Sender's details

Email Content

Having from and to address isn't sufficient though. Good content is also a major aspect when it comes to personalization of an email. Add information that the particular individual may need, address the particular pain points, or target the problems and give them the right kind of solution or at the least share the best alternative.

Email Content

Creativity

Email personalization ideally is a form of creative marketing considering how messages are crafted. However, the use of images that match the scenario and capture the interests can be an additional feature of personalization.

Creativity

Utilizing a Daily Schedule

Schedule-based emailing is the best way of non-intrusive marketing. If there is enough data to understand the user's surfing pattern and you have A/B tested to check what time works for which time zone, personalization is just a timely click away.

Utilizing a Daily Schedule

Match the Messaging

The continuity of messaging or the consistency between what is shown in the email and the website or social media platforms is also a necessary aspect of personalization. So, if there is an email about Summer Sale, it should also be reflected on the website, or else it becomes just a false claim.

Match the Messaging

In addition to those, sending product recommendations based on purchase behavior, creating loyalty programs, etc. too are effective methods for personalization of email marketing.

What Makes SpiceSend Email Marketing Tool Special?

Easy Data Collection

Easy Data Collection

Having the right data makes a huge difference in personalization. SpiceSend Email Marketing tool helps in gathering data from landing pages and other integrated platforms like CRM, social media, etc.

Email Segmentation

Email Segmentation

Categorize the subscriber list using various factors to create optimal groups to send the most relevant content.

Automated Emails

Automated Emails

Set Automated behavior triggers in response to real-time actions. Welcome Messages, thank you messages, card abandonment prompts, all fall under this category.

Easy Personalization

Easy Personalization

SpiceSend Email Marketing tool has a large number of customizable templates that can be readily used. In addition, the personalization of name, subject line, sender's address, header text, postscript, and even images can be done systematically and easily.

Hear It from the Expert

"Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.", says John Jantsch, the founder of the Duct Tape Marketing Consultant Network. A marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine, he shares some Email Personalization tips in his post, How to Craft the Perfect Email. Here's the crux of the post.

The Steps that go into email personalization are as follows:

  • Segmenting your lists
    Breaking your customers and prospects down into groups based on demographics (like age, location, or gender) or by behavior (past purchases, most recent interaction with your brand, etc.) provides the opportunity to target different subsets of the audience with messaging that will be most relevant to them.
  • Write Smart Body Copy
    The idea is to write concise, clear, and helpful content and nothing else
  • Incorporate Elements Beyond Text
    A perfect email requires some added attractiveness, and this can be done by using added elements like images, infographics, videos, etc.
  • End with a Call to Action
    Add a clear call to action to drive the users/audience to take actions.
  • Give Unsubscribe Option
    Give the users option to opt-out. This according to John Jantsch, helps in creating a clean email list, with higher open rates and fewer people marking you as spam, ensures that your message is ending up in the inboxes of your most engaged subscribers.

"Once you get the hang of creating compelling marketing emails, you must keep it up! Staying in regular contact with your subscribers is the best way to remain top-of-mind, so establish a cadence for your email marketing and stick to it."

The #11 Choice of Marketeres