Email retargeting is an extremely dedicated approach. You are targeting users who already have an interest in your brand. So, you personalize your email based on the behaviour of these users and retarget them. However, retargeting through an email marketing tool encourages them to purchase from you. For instance, sending an email to a user who has abandoned a cart on your website.
A large number of users don't purchase on their first visit. They like to weigh their options carefully before making the purchase. If you retarget these users, such as sending a cart abandonment message or reminding them of an offer, you are more likely to convert. Luckily this is even easier with an email marketing tool, as the tool would help you create emails from pre-made templates.
If you are still wondering why you should try your hands at email retargeting, then here are some benefits of this technique. Check why this is the right choice:
Don't you want to know how this type of retargeting campaign works? We have explained the process below. Read on:
Spicesend makes your task easier. You can send, curate, and track your email marketing campaigns all at one place.
We have discussed some email retargeting best practices that can help you move in the right direction. Check how you can improve your conversions:
Here's a tip by our expert John:
"As an email marketer, you have to segment your users. Nothing works better than making groups and then targeting these groups for higher conversions. You don't have an option to send a customized retargeting email to everyone. That's a waste of time and money. Segmentation would help you understand the type of email you can send to every group."