Increase Conversion: Use Email Retargeting

Benefits of Email Retargeting

If you are still wondering why you should try your hands at email retargeting, then here are some benefits of this technique. Check why this is the right choice:

• You can improve your ROI with email retargeting. This category of emails is really, really personalized for specific users. You are targeting a small number but this number is likely to convert. So, higher ROI.
• With email retargeting, it is easier to set the field for future relationships. Even if the user is not ready to purchase when you have sent the retargeting emails, they may take it into consideration for the future. This repeated transaction can help you build user trust and improve conversions ultimately.
• Think about it, email retargeting keeps you on your A-game. If a user added 2 items to the cart and left, you can send a message to them in an hour, 6 hours, or a day. Just remind them that the things they liked are still in the car but running out of stock. Some marketers even send a coupon or discount with the email to encourage purchase.
• It is possible to retarget users by creating a personalized feed for them. If you are an e-commerce store, then you can create a feed based on the click and search behaviour. This is extremely customized but it builds the trust of the user in your brand. If you give them what they want, they keep coming for more.
• Email retargeting is a guiding step for your advertising journey. You can analyse user touchpoints to make future decisions about your campaigns. You can ideally utilize this information to create dedicated marketing campaigns.

What Happens In Email Retargeting?

Don't you want to know how this type of retargeting campaign works? We have explained the process below. Read on:

• Customer data is the most important step in your retargeting campaign. You can't do anything without having enough knowledge of your customers, their purchase patterns, demographics, etc. Compare converting ads with non-converting ones to gain more insights.
• Once the above two things are sorted, you need to segment your email list. Create dedicated groups of users and then move forward. If you don't segment, then you will end up sending the same retargeting email to every user, and that's not going to give you results. However, if you segment, you would be able to personalize the campaign for each user.
• Lastly, add a CTA. In your email, there should a visible CTA to help users click on it. They might not open your website again but they can use the CTA link to directly visit their cart or your website. However, don't go overboard with the call-to-action. You can't put in on the top or use just the CTA in an email. Make it creative and natural.

• When you have to send an email, you can create it with templates of Spicesend. These templates are pre-designed for multiple use cases. Just check the list, customize the template according to your requirements, add images, and send it.
• You can get real-time reports and insights into your email campaigns. This can help you know your customers better, which would help you designed better and highly optimized email campaigns. In simple words, you can improve conversion, open rate, and click-through rate.
• Spicesend has features to help you grow your email list. You can manage your entire list from one dashboard and even create a contact or subscription form to grow this list. A bigger and quality list only means more users, advanced retargeting campaigns, and even higher conversions.
• One of the major aspects of any email campaign is the look-and-feel of the email. Spicesend helps you with that too. Utilize its drag-and-drop editor to make beautiful and eye-catching emails. Win over your customer with your attractive messages.

• You have to send the email at the right time. If you wait for 2 days to send an email about the abandoned cart, then you have already lost the sale. You need to reach out to the user soon enough to convert, but not too soon to be overlooked.
• Retarget your inactive email subscribers. Curate an email explaining them your services and solutions. Just remind them why they subscribed in the first place.

Here's a tip by our expert John:

"As an email marketer, you have to segment your users. Nothing works better than making groups and then targeting these groups for higher conversions. You don't have an option to send a customized retargeting email to everyone. That's a waste of time and money. Segmentation would help you understand the type of email you can send to every group."