Facebook and Email Marketing: More Conversions

Two well-known gems of marketing are Facebook and email. Check how Spicesend can help you drive more conversions with Facebook Email Marketing.


Facebook and Email Marketing: More Conversions

Sync Your Marketing Channels

Better Outreach

Better Outreach

Email marketing is old but gold. This is still one of the most utilize strategies of marketers. So, when you merge your Facebook and email marketing, the best results are received. For instance, using your Facebook ads, you send users to the landing page, where there's a sign-up for your email list. This dedicated list gives you improved outreach; you can engage and convert these users easily.

Advanced Promotions

Advanced Promotions

Ideally, promoting content on Facebook is much easier than promoting content in any other way. You can promote generic content on Facebook and use it to improve your email list, through which you can personalize to send dedicated content to your subscribers. With this intertwined technique, you can enhance the manner in which you connect and collaborate with your email list.

Benefits of Facebook Email Marketing

Benefits of Facebook Email MarketingIf you have even the slightest doubt on why you should utilize Facebook email marketing, then read on. Here are some benefits of Facebook email marketing.

  • Facebook is the right way to retarget. It is not unlikely for users to subscribe to something and then forget about it. After going around the topic for a while, we just stop opening emails. This is one of the biggest challenges for email marketers. You can turn this into an opportunity by using Facebook retargeting ads. These ads target a specific audience and when the user see this retargeting ad, they visit the landing page, and select the type of content they want to receive from you.
  • You can nurture your email marketing through Facebook bots. We now have an option to utilize Facebook messenger bots to deliver us data or stay updated. But, after a while, users might choose to subscribe because the bot is giving them valuable information.
  • There's an instant option to convert a user through Facebook. You don't have to follow indirect routes. Just add your email subscription form in a post and run an ad. Allow users to sign up for your email campaign. This improves your list and conversions.

How To Retarget with Facebook Email Marketing?

When using Facebook email marketing, the best strategy is to retarget your audience. Check how you can do it with the help of a tool:

How To Retarget with Facebook Email Marketing?
  • Using an email marketing tool, you can segment and customize your users. Send this list to Facebook ads manager and target a specific audience. In fact, target this audience in a highly personalized manner. Send them something they have been looking for and something they want to see, read, and utilize.
  • Based on the shopping behaviour of the user, you can send them dedicated and personalized Facebook ads. For instance, through your email marketing, you can create groups and segments your users according to their shopping choices. You can personalize your Facebook ads and campaigns for each segment and user group.
  • Another way of segmenting your users is based on their email activity. According to how users react to your emails, you can create groups, which can be targeted for future conversions and purchases.
  • The opposite is also possible. You can find out how your users are responding on Facebook, which will help you figure out their choices. Based on these, just send personalized email contents that they want to read and interact with.

How Spicesend Can Help?

You have your strategy sorted, but you still require an email marketing tool to analyse, personalize, and convert. Here's how Spicesend can help you:

How Spicesend Can Help?
  • Spicesend not only helps you design beautiful emails but also attractive landing pages. So, when landing pages are a part of your Facebook email marketing, you can create these without any hassle. Check the templates on Spicesend and create a landing page in minutes.
  • The tool has in-built abilities to analyse and evaluate your marketing efforts. You can even check how well your landing page is performing. Get a full report on your click-through rate and open rate. This is all in front of you in form of dashboard visualization.
  • There's a specific dashboard for your email list. You can add a list, merge it, manage it, and segment it. Just check various differentiating factors here and put different users in different email lists. Segment your users without any hassle.
  • You can also run A/B tests on email to understand which one is better and which one you can send to a larger segment of users. Spicesend tool helps you manage all of this and you can even evaluate results deeply through the comprehensive report. Just compare the open rate, click-through rate, and conversions carefully to move in the right direction.

Tips for Facebook Email Marketing

A series of tips to help you execute Facebook email marketing without any hassle. Check what you need to do:

Tips for Facebook Email Marketing
  • You need to have a dedicated email landing page. This landing page should be personalized for different user groups and it should be ready before you kick off your Facebook email campaign. Remember to place visible and quickly reachable CTAs on this page. Many users might not wait till the end of the page. So, your opening line can be accompanied by a CTA.
  • Eliminate any distraction in the email. If it is targeted towards attracting users, that's what it should do. No extra elements should be added that can divide your users' attention. This will only end up giving you lousy results.

Check out this amazing suggestion by our expert John:

"One thing that proved amazingly converting for our email marketing campaign is the ability to utilize the same tagline and subject line on Facebook and email. We got this idea out of nowhere. One time, our Facebook ad performed really well. Its tagline was very well received by our audience. We utilized this same tagline in the email campaign on the same Facebook lead users, it worked. Our email campaign also received higher click-throughs."

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