Think about it, the subject line is the first thing that users read about your email. If you are using amateur content, then you are driving your users away. For instance, if you use "It's Black Friday Again! Sale Time," then this is fine. But, if you use "YOU HAVE WON A FREE CARD ON BLACK FRIDAY," then this is not fine. The second one would just seem spam, so that's where it will go. Now, you know why you can improve your open rate with the subject line.
Of course, with a better open rate, comes better engagement. If your users are opening the email, then you have already passed the first exam. Now, you are already in for engaging more number of users than you did before. If you optimize your email content and graphics according to your email subject line, you can see the change in engagement. Only remember to keep both subject line and email body in sync.
You may be already wondering how you can make subject lines that convert. We have explained a few steps to achieve that. Read on!
The first step is to personalize your email content and graphics. But, how can you do that in a subject line? That's easy! You may be using Dear or similar words till now. Remove that and use the name of the user instead. This is the simplest trick to grab user attention.
After personalizing the email subject line, move on to questions. We have often seen marketers use questions in the subject line to increase user engagement. But, if you use closed-ended questions, you are giving your users a chance to say no. Instead, try using open-ended questions, such as "What do you want to learn about email marketing?"
Find your USP and use it in the subject line. You need to know what unique feature you are offering to your users. This unique selling proposition would get you more conversions.
Here are some amazing tips to create subject lines and gain a competitive edge in the market.
Sometimes, simplicity is the key. You always have a chance to use sarcasm and funny in the email subject line. But, starting with simple and straightforward subjects is the best. It will tell your users what you are trying to say.
Use controversy as your tool. For example, This 10-year-old is the youngest CEO in India" Do you believe it? This would increase the curiosity of your users and they may end up opening your email.
It is also known that subject lines with numbers and statistics go a long way. If you are trying to promote a product for holidays, then you can take a slightly different route and prepare a list of 10 best holiday gifts. Use that in your subject to engage users.
One of the new trends in digital media marketing is hitting the FOMO (Fear of Missing Out). If you manage to curate subject lines in a manner which can invoke users' FOMO, you will get an increased open rate. Here, words like Hurry, Sale, Go, etc. work perfectly.
Even with the above methods and tips, you need a tool to simplify your task. You can't achieve everything on your own. Of course, you still need a writer to write the subject lines but you can't expect your employees to manually analyse these efforts or find out which subject line is performing better. So, Spicesend is the tool for your rescue.
With the Spicesend tool, you only have to focus on the subject line and content, rest everything is managed by the tool. This means that you can use templates by Spicesend to customize your email's look-and-feel in hours – and even in minutes.
You can check the conversions and open rates for different subject lines. This means that you can check which type of subject line created more clicks and which subject line was better converted.
Based on these analytics and the Spicesend tool, you can even segment your users and utilize different types of subject lines and content for every group. It is easier to divide and customize with this tool.
It is also possible to utilize A/B testing with Spicesend. This means creating two small user sets and sending them emails with different subject lines. Based on the response from both, the best one is chosen and that subject line is sent to other or potential users. Amazing, right?
If you are still in doubt, here are some best practices utilized by marketing experts all over the globe.
Here's what John, our marketing expert, has to say:
"What works best for us is using our segmentation to create different subject lines for every group. For instance, we would never send a professional or formal subject line to a teenager. On the other hand, we won't use sarcasm or funny subject lines with professionals in their 40s. Sometimes, they don't receive it well. Simply put, the idea is to segment your user and then personalize your subject lines accordingly."