Email Marketing Solution for Insurance Companies

Build a remarkable brand presence and visibility within the community using SpiceSend's remarkable email marketing tool.


Email Marketing Solution for Insurance Companies

Insurance Companies and Email Marketing

The insurance business depends on capturing the market, connecting with existing and future clients consistently, and building relationships with customers even when face-to-face interactions are minimal. In a competitive market, it is not just about getting customers to pick your insurance company over the other, but also about becoming more visible and leaving a memorable impact. Email Marketing is the sure-shot method to increase enrolments and for sending out the latest information about the insurance sector that the customer would like to be updated about.

Benefits that an Email Marketing Tool Brings Along

Benefits that an Email Marketing Tool Brings Along

While insurance is something that is essential in today's times, excessive competition, push and pulls in the market, etc. often end up misleading the customers or putting them in a serious dilemma about insurance policies. Email Marketing tool doesn't just help in connecting with the potential clients but also helps in sending across messages that solves their problems.

Build Credibility

Build Credibility

Email marketing can help in building credibility by sharing information about the company's website, updating policy changes, new offerings, rate differences, and various other insurance-related information.

Genuine Communication

Genuine Communication

With an email marketing tool, insurance companies can segregate customer data, identify genuine clients, and send them just the information that they need. It can also assist in bridging the communication gap between policyholders and service providers by creating a channel through which relevant information can be relayed at the right time.

Personalized Relationships

Personalized Relationships

What makes clients stay and what attracts new customers? From age to the region and occupation, different customers have different insurance requirements. Email marketing tool can help in cashing on this very difference by categorizing and grouping for sending personalized messages and building personalized connections with the existing customers and prospective customers too.

Faster, Up-to-date Delivery

Faster, Up-to-date Delivery

Traditional marketing requires time to be created and distributed. However, with an email marketing tool, creating a message and sending it to thousands becomes faster and more efficient. Not just that, the most current information can be shared in real-time.

Data Secrecy

Data Secrecy

Insurance is a vast industry, and with so much information access, the importance of data security can hardly be undermined. Email marketing tools adhere to strong legal policies and laws. Data security is an assured service that ensures the security of your data.

Value for Money Features of SpiceSend Email Marketing Tool

Newsletter Templates

Create custom newsletters using simple click and drag functions. The ready to use templates can be easily customized to match the brand statements.

Create Forms

Increase the customer database using registration forms, subscription forms, feedback forms, etc. Gather valuable inputs that can help in understanding the customers better.

Email Authentication

Email marketing is often filtered as spams. However, the SpiceSend tool ensures that SPF records, the DKIM key associated with the email pass the checks and are hence deemed as authentic.

Contact Management

An innovative contact management system to make list maintenance and synchronization easier. Upload contacts, create tags and categories for segregation, and for creating targeted groups.

Measure Results

The advanced reporting system not only helps in monitoring key performance indicators but also comparing the results to analyze and measure the overall performance of the email campaign.

Integration

SpiceSend email marketing tool can be easily integrated with other pre-built apps, CRM, or your website, to give a connected experience and allow integrated data collection too.

Effective Email Marketing Tips for Insurance Companies

Billions of emails are sent each day to customers for various email marketing campaigns. The success of email marketing for insurance companies depends on the average open rate, average click-through rate (CTR), average click-to-open rate (CTOR), etc. So, how to create emails that reach out to the customers, without being overwhelmed by the above factors?

Effective Email Marketing Tips for Insurance Companies
Know the Goals

Know the Goals

Knowing the marketing goals and aligning it with the organizational goals is the first step for a successful email marketing campaign. What do you want to achieve using email marketing? Is it to gain new policyholders, or retain the existing customers, or to increase brand awareness and to improve sales? Each goal requires diverse content, tone, and even approach. So, ascertain your goal before getting started.

Build a Network

Build a Network

While a purchased database can always be used, building a network of your own can be more long-lasting for insurance companies. Use opt-in buttons on the website, share information on social media, use newsletters, etc. to create a subscriber list that is clearly interested in the services provided.

Find the Right email Marketing tool

Find the Right email Marketing tool

Email marketing tools come with varying automation options, customization features, and integration capabilities, but not every product fits the budget. Compare the requirements and budget to select the one that is the best fit for your company.

SpiceSend offers you the best email marketing tool, with all the features you could ask for and offers flexible payment plans too.

Create Good Content

Create Good Content

While having a good email marketing tool is half-the-battle, there is nothing that can compensate for quality of content being used. So, draft content by understanding the audience, use relevant information, embed images and videos for better connect, and create relevant content.

Don't Forget 'Responsive Design'

Don't Forget 'Responsive Design'

Customers today are multi-device users. With email delivery reaching out on any-device is possible, but the impact it has depends on how it is displayed on each device. Create responsive emails to cater to all the customers without compromising on the engagement factor.

Run Tests & Be Open to Revisions

Run Tests & Be Open to Revisions

Various factors including subject line, tags, SEO, etc. impact the effectiveness of email marketing. Run A/B split test before launching the actual campaign and be open to making slight changes that can increase the effectiveness.

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