Simplified Automation
Trigger and action-based email automation to help in streamlining the process and getting better responses.
Email Marketing Solution For Franchise/Retail Chain
No Matter the Size of your Franchise or Retail Chain, SpiceSend brings to you the finest email marketing solution to drive sales and build lasting customer relationships.
How Does Email Marketing Help Retail Business?
Staying in touch with the customers is the essence of any retail business, be it a retail chain or franchise. Emails are the best and non-intrusive way to attract new customers and engage with the existing client base. Email marketing also helps in building a consistent brand identity that resonates with the market trends and subsequently increases sales too. Added perks include:
Greater Outreach
Improved Conversion
Better ROI
Easily trackable
Enhanced customer loyalty
Competitive Advantage
Greater Customer Insights
Simple Interface & Customisable Features
Key Changes That Email Marketing Brings
Building a Real Connection
Retail is after all about building a B2C Network. Email marketing allows businesses to send authentic and relevant content to customers. This in turn helps in building a trusted network that that is centered around one-to-one connection with future and existing customers.
Creative Templates and Strong Content Strategy
While the product and services have to be innovative, so does the messaging. With email marketing, innovative designs and ideas can be used to pitch various campaigns, and the content strategy can be customized to suit specific requirements making it easier for retailers to share the right message at the right time.
How to Get Started with an Email Strategy?
- Build A Mailing List: Use your website, forms, encourage customers to sign up for an email newsletter at your retail outlet and create a database of customers who opt-in.
- Understand the Audience: The key to any successful campaign lies in considering what the audience needs. So, identify all the characteristics of the audience, including values, opinions, attitudes, interests, and lifestyles, geographic, and demographic factors.
- Identify the Brand Voice: What does your business stand for? How does it cater to the target audience? What value do you provide? A brand voice can create an identifiable position, so put an extra effort into how you wish to portray your brand.
- Create Good Emails: The key to the success of email marketing is the content. Offer relevant information, and Don't spam the customers by emailing frequently. Allow them to choose the information they wish to receive and give them the option to unsubscribe if needed.
- Utilize the diversity of automation: With the automation feature of email marketing tools, messages can be scheduled for various purposes. The list includes:
Welcome emails
Order Confirmations
Shipping Confirmations
Support Information
Cart abandonment emails
Purchase confirmations & Receipts
New and Related Product Updates
Feedback Request Forms
What Makes SpiceSend Email Marketing Solution a Great Choice for Franchise and Retail Chains?
Franchise and Retail Chains both have distinct business models. The difference mostly lies within how power, control, and flexibility are distributed across central and decentral handling. This kind of model requires an equally flexible and scalable email marketing solution, making SpiceSend an efficacious choice owing to the following features.
Responsive Layout
Responsive email layouts to ensure that every email is read irrespective of the device it is accessed with.
Personalized Campaigns
Create personalized email campaigns, to ensure that the content is relevant to what the customers are looking for.
Easy List Management
Segmentation of the mailing list to easily manage customer groups and share relevant information and conduct targeted promotional activities.
Unique Brand Identity
Readily usable templates to give a consistent look, and create a unique brand identity. Franchises can easily change and tweak the content to fit their target audience preferences.
Social Media Integration
Email marketing works better in collaboration with social media channels. SpiceSend Email marketing solution can be seamlessly integrated with the website and social media accounts to coordinate the message consistency and track effectiveness.
Custom multiple-Subaccounts
SpiceSend offers an adaptable interface that allows you to create multiple accounts and subaccounts for various locations, with customized user permissions, all manageable from a centralized dashboard.
Email Marketing Best Practices for Retail Industry
We offer you the best tool, but without the right strategy, there are chances that you may not get the expected results. So, here are some best practices to give you the right start.
- Time It Right: Always consider the day, the global and local timing, and the audience usage patterns before scheduling marketing emails.
- Avoid Bombardment: Don't go over the top and keep sending emails. Try to set a limit, so as to avoid being considered as spam.
- Make It Attractive: The key to email marketing is creative designs. The point is to get the users to click and open the message. Use innovative subject lines and interesting designs to keep the customers engaged.
- Stay Consistent: Brand identity and a unique approach usually build customer reliability. Once that is established try to remain consistent in order to meet customer expectations.
- Stay Relevant: Respect the opt-in customers by sending only what they have asked for. While occasional promotions may not cause any issues, try to limit such activities to avoid being unsubscribed.
- Plan and Schedule: All's well when planned well. Specific offers, seasonal promotions all require thorough planning to get the best results. Create a calendar for such an email strategy for getting the best out of it.
The #11 Choice of Marketeres
