Trigger and action-based email automation to help in streamlining the process and getting better responses.
Staying in touch with the customers is the essence of any retail business, be it a retail chain or franchise. Emails are the best and non-intrusive way to attract new customers and engage with the existing client base. Email marketing also helps in building a consistent brand identity that resonates with the market trends and subsequently increases sales too. Added perks include:
Retail is after all about building a B2C Network. Email marketing allows businesses to send authentic and relevant content to customers. This in turn helps in building a trusted network that that is centered around one-to-one connection with future and existing customers.
While the product and services have to be innovative, so does the messaging. With email marketing, innovative designs and ideas can be used to pitch various campaigns, and the content strategy can be customized to suit specific requirements making it easier for retailers to share the right message at the right time.
Franchise and Retail Chains both have distinct business models. The difference mostly lies within how power, control, and flexibility are distributed across central and decentral handling. This kind of model requires an equally flexible and scalable email marketing solution, making SpiceSend an efficacious choice owing to the following features.
Trigger and action-based email automation to help in streamlining the process and getting better responses.
Responsive email layouts to ensure that every email is read irrespective of the device it is accessed with.
Create personalized email campaigns, to ensure that the content is relevant to what the customers are looking for.
Segmentation of the mailing list to easily manage customer groups and share relevant information and conduct targeted promotional activities.
Readily usable templates to give a consistent look, and create a unique brand identity. Franchises can easily change and tweak the content to fit their target audience preferences.
Email marketing works better in collaboration with social media channels. SpiceSend Email marketing solution can be seamlessly integrated with the website and social media accounts to coordinate the message consistency and track effectiveness.
SpiceSend offers an adaptable interface that allows you to create multiple accounts and subaccounts for various locations, with customized user permissions, all manageable from a centralized dashboard.
We offer you the best tool, but without the right strategy, there are chances that you may not get the expected results. So, here are some best practices to give you the right start.