Media is universal. It is accessed by an audience far and wide, irrespective of demographic or geographic location. With numerous avenues such as television, movies, radio, animation, music, digital advertising, print, and even gaming, Media and Entertainment Industry is amongst the fastest growing sectors. However, with so many new portals being created, the competition is tougher than ever before and hence marketing efforts usually need an extra bit of attention. The major challenges this industry faces are:
Digitalization has changed a great many things. However, with an excessive focus towards rendering a digital experience, customers usually end up missing human conversations and meaningful connections. Creating personalized marketing experiences is yet another challenge in the entertainment & media industry.
In a competitive space like Media Industry, reaching the target audience is often easy, but the challenge lies in keeping them engaged and eventually guarantee more conversions.
With so much information in hand, marketing often becomes a data game with strategies often hinging on trends and market statistics. This, however, often affects the creativity aspect. The Media & Entertainment industry often strives to bring out curiosity and creativity through consumer-centric approaches.
Email marketing has been constantly changing marketing approaches. With incomparable innovation, personalization options, and dynamic templates, marketers have used visually appealing emails to create lasting stories and impressions that garner greater customer engagement. While there are various ways in which email marketing tools can be used, it can easily help in resolving the challenges otherwise faced.
Entertainment-centric emails are said to have greater open rates. By using relevant content and strategizing a good email marketing plan entertainment companies can build stronger connections with their customers.
The inputs for strategizing fan engagement can be derived from data collected through various emails (i.e. survey, landing pages, feedbacks), and by tracking performance-related metrics such as open rates and conversion rates.
Who needs what is a clear bifurcation that the media industry needs to focus on. This in turn ensures that email marketing brings out the best results. While understanding the audience, creating a mailing list are the initial steps, a clear segmentation of the market makes email marketing more powerful.
Successful Entertainment Email marketing depends on detailed segmentation of the lists based on various criterias.
Trends, market demand, popularity, there are various factors that influence marketing in the media industry. This in turn calls for constant evolution. Email marketing offers diversity, creativity, and innovation.
While Contextual emails with personalized content can create a stronger fan base, continuous evolution in terms of features can assist in staying in par with the market demands.
Targeted Marketing is important for the growth of the Media & Entertainment industry. Email marketing tools can be used in various ways to connect, interact, and engage with the target audience. Here are a few ways in which email marketing tools can greatly change the Media & Entertainment industry.
Be it an upcoming event, an interesting piece of news, a product that is being launched, or about services being improved, emails can be used make announcements easily. With emails you can to showcase upcoming new displays, share update about facilities to drive visits, and email sharing can increase the audience range too. In addition, announcements can essentially build better connections with customers.
Data Segmentation has various uses. Right from personalization to content relevance, segmentation of the list is a way to keep customers at the forefront. Utilizing this list to target customer groups with offers is a great way to make them feel cared for. In addition, it can also help in giving special attention to VIPs and in creating special offers for them too.
Not just announcements, Email marketing when used rightly can even work better than paid ads or social media as promotional tool. From creating a fundraiser to driving ticket sales through real-time interactive services, there are various promotional activities that can be done through emails.
Keeping the buzz alive is what email marketing aims for and what better way to do so than with email newsletters. Make it a space where the audience get all the relevant information. Newsletters also help in building the credibility.
Make the customers feel truly welcomed by sending custom welcome emails, thank you notes, additional offers, promotions, etc. Increase engagement by sharing useful content and offers with customers and new subscribers.
