Any email campaign requires a target audience. For dental practice, it is usually the existing patients and prospective patients. So, compile a list by including the existing patient list, make additions from data collected through the sign-up forms, inquiries, social media shares, etc.
Email Marketing Solution for Dentists
Build loyalty with existing patients and grab the attention of potential patients using SpiceSend's email marketing tool.
Why Do Dentists Need an Email Marketing Tool?
What is your equation with the dentist? For most people, the thought of visiting a dentist is something they tend to push back until the need becomes extreme. Why so? Very often this translates to trust. The fear of the dentist or the procedure makes people uncomfortable, and email marketing can help in bridging this distance. Communicating through emails can help in trust-building even before the actual doctor-patient interaction begins. Once a communication channel is established, it can also ensure that your patients return to your dental practice.
Email marketing can not only help in making the initial connect, but also play a key role in patient assistance through personalized emails. Email marketing can be used to share relevant information about oral hygiene, to remind them about their next appointments, or event to announce discounts or other offers. Still, wondering why your Dental practice needs an email marketing strategy?
Best Features of SpiceSend Email Marketing Tool For Your Dental Practice
SpiceSend Email marketing tool comes equipped with a wide range of features that makes using email to stay in touch with the patients easier. In addition, the simple customizations also allow you to effortlessly share post-procedural care advice, update patient's appointment calendars, or just share a note of appreciation for the continuous association.
Easily Editor & Multiple Templates
Every practice requires its own identity. With the SpicesSend Email Marketing tool, you can choose from a wide range of customizable templates, and use the editor to modify the content, design, and create successful email campaigns.
Integration and Data Management
For most established practices, it is important that the existing data be integrated with the new tool. SpiceSend's interface is designed to seamlessly integrated with hospital management tools or CRMs and even social media.
Automation
Automation is one of the prime features of email marketing tools. With email automation, you can create targeted emails and optimize the flow to reach out to the right people at the right time.
Personalization
While segmentation can help in creating targeted messages, personalization can help the patients feel more loyal. Simple gestures like addressing them by name or wishing them on their birthdays are the simplest example of personalization.
Analytics
The effectiveness of campaigns lies in how the valuable and insightful the feedbacks are. Email marketing tools help you collect comprehensive data to understand the patients better.
Data Security & Reliability
Patient data and records are valuable assets and require high security as it contains private information. SpiceSend is highly reliable and takes extreme care to keep data protected.
How to Create an Effective, Patient-oriented Email Marketing Campaign?
Create a unique identity by designing email marketing campaigns with simple drag-and-drop tools.
Design and images may do half the work, but a good copy makes a huge difference. Take time to create good email messages and newsletters, and relay to the patients the efforts and sincerity behind it.
Don't make the emails just about promotions, try to incorporate additional information like industry news and trends to educate the patients about better dental care, hygiene, etc.
Understanding subscriber preferences better can help in improving the quality of email campaigns. So, before going all out, conduct split testing to identify best practices for your audience. This can pinpoint aspects that determine the open and conversion rates and help in refining segmentation too. A split test can give insights on modifying the subject line, email content, CTA and even email scheduling.
While sending it immediately is also an option, email marketing tools can assist with scheduling for different patient groups based on their preferences if needed.
The biggest marketing for a dental practice is done by patients themselves. Utilize this by making the emails, newsletters, images, and embedded videos sharable.
Track the campaign right from opens, clicks, unsubscribe, spam complaints, bounces, link activity, and shares to understand its effectiveness.
The #11 Choice of Marketeres
