Privacy and data security are the primary concerns for accounting firms when it comes to email marketing. SpiceSend's email marketing tool is fully compliant with anti-spam and privacy laws.
Businesses revolve around accounting and finance in general. While having an in-house team is mostly the unsaid rule, at times external audits and assistance may be required. As an accounting firm, it is essential to make your presence felt. This requires proactive actions like reaching out to current and potential clients, showcasing the know-how about changes in policies, and sharing general accounting tips, etc. Email marketing offers the easiest and fastest way to connect with more people and allow businesses to stay financially organized, and tax compliant.
Email Marketing works on strategy, and the aim is to slowly keep sending slow helpful, relevant, educational content that drips in without overwhelming the audience. What does this do? While it helps in improving communication, it also helps in keeping your firm's name on the top of their minds.
Email marketing acts as a good platform for building connections, engaging with existing clients, and reaching out to future prospects. This can be done using personalized emails, newsletters, signup forms, targeted questionnaires, referrals, etc. If done right Email marketing offers a cost-effective way to be heard and seen in a market that is highly competitive.
Financial updates, changes in policies, or even new service offerings, the existing clients are often interested in knowing what benefits them, So, share updates through newsletters, infographics, etc. and keep them up-to-date.
Automation is one of the best features of email marketing. This not only helps in timing the approach but also in minimalizing chances of missing out. Major announcements and campaigns can all be automated to make things easier.
Accounting firms often need concentrated efforts, to minimize errors, and ensure effectiveness. Using and Email marketing tool helps in channelizing efforts in the right direction.
What if you have a special service for a certain type of business segment or group? With email marketing tools, data segmentation becomes easy, and sending exclusive offers becomes easier too.
There is a lot that goes behind tax planning and preparation than just the filing tax returns. As an accounting firm, keeping the clients aware of the tiniest changes makes a difference in taxation. Email marketing tools help in sending the right alerts at the right time.
Test various aspects of the email through A/B Split Testing. Get the right subject lines, body copy, imagery, layout, or calls to action in order and improve the success rates of email campaigns effortlessly.
Reduce manual efforts by easily automating Emails. Be it welcome messages, reminders, or requests for feedback, ensure that it is sent on time using the automation feature.
SpiceSend's email marketing tools come with customizable templates that can be branded, not losing the professional element. Use your brand colors, logo, and messaging, and send consistent communications.
The Email marketing tool comes with a provision to create tags and criteria to easily segment the database and send emails to people who have given permission, and share relevant information.
SpiceSend's Email marketing tool ensures deliverability by optimizing email campaigns based on past email interaction, time zone, domain name, email client, internet service provider details, etc.
Don't undermine the power of a good subject line. Use the features of the email marketing tool to optimize subject lines based on its score and ensure the use of power words for a good impact. In addition, try to make the conversation more personal by adding the recipient's name, making it seem conversational, etc.
Emphasize on the content. With so many emails being circulated daily, it all boils down to how good and how relevant the content is. Try to avoid lengthy emails. Instead of hard-selling all the services, the email should essentially be about how it can solve an issue or how an offering can benefit them.
Building customer loyalty depends on giving the choice. Allow them to unsubscribe if needed. Also, allow them to choose what kind of content they wish to receive. While this may seem like a losing game, freedom of choice often builds stronger relationships.
The key to the success of any email marketing lies in planning. Study the patterns and choose the best dates and times to send your emails. Use the calendar to schedule emails, newsletters, etc. Automation takes a huge load off the shoulders and ensures on-time delivery too.