Email Marketing for Freelancers and Agencies

Email marketing just became simpler and hassle-free for agencies and freelancers. Get access to Spicesend's unique features and serve your clients better.


Email Marketing for Freelancers and Agencies

Simplify Your Work

Access Dashboard

Access Dashboard

One thing that every freelancer or small agency requires is the ability to create a dashboard containing an overview of their email marketing. You need to know everything from current campaigns to the reaction of users on certain customized emails. This is only possible with the help of the Spicesend tool. Utilize Spicesend email marketing tool and access its features for improved conversions.

Use Go-To Features

Use Go-To Features

When you have to serve a series of clients and you need to send emails to a huge email list, you have to sort your tasks. As a freelancer, this is only possible when you have a feature-rich tool like Spicesend. You can create emails through pre-made templates and send them out to users in minutes. You can also analyse your progress and understand which type of campaign is attracting what type of users.

Benefits of Email Marketing for Freelancers and Agencies

Benefits of Email Marketing for Freelancers and AgenciesOf course, if you are on this page, then you are searching an answer for, "Why you should use email marketing?" Here's why:

  • Email marketing is not new, we have been using it for decades. Even before the advent of social media, email marketing was utilized. So, it is tried and tested, and you know you can get customers through it.
  • You can easily make a list for your email marketing campaigns. All you need to do is create a subscription form for your users and add a few fields in it. This can be easily added to your website or blog.
  • As a freelancer, if there's one thing that you need, then it is brand awareness. To serve more customers, you need to tell them what you are good at. Email marketing is the perfect way of doing that. You can easily reveal your expertise, offer what users want, and encourage them to contact you for certain services, such as content writing, graphic designing, etc.
  • Lastly, email marketing is the right way for freelancers to stay in touch with clients. It is obvious that not every client will have consistent requirements but that should not come in the way of staying in touch. Hence, every once in a while, you can simply create an email which contains a simple message, updates on what you are doing, and how you can serve your users.

How Freelancers Can Grow Their Email Lists?

How Freelancers Can Grow Their Email Lists?

However, just getting an email marketing tool for your strategies won't give you results if you don't have an email list. Therefore, check these tips to grow your email list and reach out to more customers:

  • Offer some incentive. For instance, if you have good traffic on your portfolio website, then you can divert this traffic to your email. Just add an incentive on the website, which leads users to the subscribe form, from where you can increase your list. This can be a free consultation or a coupon.
  • We already know that you can add a subscription or contact form on your website. But, strategically placing this form on various touchpoints is known to have a high impact. For example, when a user is reading an article and they have had a good experience already, then you can pop up the form. Some content marketers add this form in the middle of their content to allow users to sign up immediately. The positive experience increases the chances of subscribing.
  • You can also create a survey or questionnaire. Make a form on your website, which asks your visitors about their requirements, choices, etc. to understand their needs. In this end, ask for their email IDs and comments, so that you can reach out to help them.

How To Automate With Spicesend?

Once you have a valuable list of subscribers, you need to automate your responses to serve your users well. Spicesend is the easiest way of achieving it. Here's how Spicesend can help you automate your email marketing campaigns.

How To Automate With Spicesend?
  • Automate welcome emails. You have to have that. When a user subscribes to your list, you can automate Spicesend to send a welcome email to users immediately. This email should be genuine and informational. Generally, it can be a small message but as a freelancer or agency, you have to explain what services your offer. But, don't add 1000 words on this. Just include a short description; that's all!
  • When a client hires you or inquires about a service, you need to send them an automated email to help them understand what you do.
  • After completion of the project, you can use Spicesend's templates to design a feedback form. Add a thank you note and tell how great it was to work with the client, but also attach a feedback form with it to know what changes you can make in your services.
  • Spicesend helps you make customized landing and email pages. Use this feature to design your automated emails.
  • Analyse your email campaigns – the welcome page, subscription page, and feedback form – to know how well these are performing.

Email Marketing Tips

While Spicesend can help you improve your email marketing efforts as a freelancer or an agency, you still need these best practices and tips. Read on:

Email Marketing Tips
  • Occasionally, send educational emails to your users. You have to educate them on things they are interested in. For instance, if a user wishes to hire you for content writing, create an email with tips about content marketing. These emails only show that you know what you are doing.
  • Host webinars and invite your email list. As a freelancer, there's no better way to socialize than conducting a webinar. This would help you connect with your users.

Here's an advise from our marketing head, John:

"For us, action emails are the key. When we send an email campaign to 20, 30, 2000, or more users, most of them won't respond immediately. A lot of these decision-makers take time to understand your services, their needs, pricing, and everything else. But, if you don't send an action email to follow-up, you get lost in multiple services providers they are talking to. So, sending an action email is the deal-maker. Select the right time and always send a follow-up message."

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