To start with, you should firstly streamline your email marketing strategy according to the financial landscape. Explore your industry and learn more about what is unique in your organization; what value you can offer to your users. After evaluating this, create an email strategy for improved communication with your users.
Email Marketing in Financial Services and Banks
If you want to build lasting customer relationships with a potential audience, SpiceSend can help you sow the seed of trust. Through email personalization, you can receive better returns.
How Email Marketing Empowers Financial Services and Banks?
Every financial services organization and bank strive to build more customers and attract new prospects. While it is obvious for any business to do so, banks aim to reduce customer acquisition costs and improve the lifetime of customers. Fortunately, email marketing is a robust tool that not only helps you nurture your client relationships but also automate your marketing efforts and streamline lead nurturing for enhanced ROI and wallet share.
Some benefits of email marketing for financial services and banks are:
- Lower acquisition pricing
- Better user engagement
- Improved wallet share
- Marketing automation
- Streamlined lead nurturing
- Enhanced personalization
- Seamless lead tracking
- Increased user retention
Innovative Changes Offered by Email Marketing
Increase Sales and Convert More
The key ingredient for improved customer engagement is direct communication. Today, digitally, it is not always possible to directly talk to the user, except through email marketing. Through an email, you can send regular updates, share newsletters, send promotions, and improve conversions easily.
Beautiful Templates
Since social distancing has further reduced our interactions personally, you can use beautifully designed email templates for better user engagement. With the pre-set templates, it is possible to digitally build user trust and offer valuable information to the user in a customized manner.
How To Start Email Marketing?
Once you have decided your email marketing strategy, go on and design your email. Keeping the purpose in mind, create designs which are appealing yet informative. For instance, if you are trying to inform the user of an offer, then utilize a graphical representation to showcase the offer.
Every bit of text in your email should be simply perfect. Take the subject line, for example. If that is not up to the mark, then you can lose multiple customers right after sending the email. Similarly, every part of the email content should be error-free, appealing, and most importantly, simple!.
After writing the copy of the email and sending it, you need to consistently measure results. Check your open-rate and monitor traffic. These numbers help in formulating a new strategy or fixing an old one.
Utilize the right trigger to engage your users. Here are some of the common triggers that invoke user reaction.
- Win-back emails
- Welcome emails
- Lead follow-ups
- Re-engagement emails
- Subscription emails
- Offers related information
Why SpiceSpend is the Right Choice for Financial Services and Banks Email Marketing?
Financial services and banks have fluctuating requirements. For this reason, SpiceSend's tool is designed in a manner to support your dynamic email campaigns. You can address multiple email marketing campaign issues with us.
Detailed Reporting
Continuously track data and analyse numbers to understand the success pattern of your campaigns. Check open-rates, bounces, click-through rates, etc. Compare email campaigns to find the perfect fit for every group of users.
Valuable Templates
Making an email campaign is easier when you have SpiceSends 100+ email templates. You can use the simple drag-and-drop editor to make the entire email beautifully. You can fully customize any template from our list.
Advanced Segmentation
Target your users in the right way. Segment your user list based on various factors, including location, age, demographics, etc. Then, use this segmentation to dedicatedly reach every user.
Personalization
According to the above segments, personalize user data and offer different value to every user. Simply put, offer information that your users want to see.
Marketing Automation
Automate your marketing efforts by setting up email campaigns for specific triggers. For instance, sending a welcome email or discount/offer email.
Email Marketing Best Practices for Financial Services and Banks
SpiceSend delivers some of the best functionalities for financial services and banks. Still, the right strategy created with best practices yields optimum results. Check out the below best practices for email marketing of a financial services organization or a bank.
Segment Users
Segment users to send them focused information which is valuable. You can also set up different automated responses for these segments.
Track Behaviour
Track your users' behaviour to understand what they are looking for and what type of services they need. This helps in delivering a relevant product or service to the user.
Utilize Visual Data
Make your email campaigns visually appealing. We are more inclined towards consuming beautiful visual information than written data. So, focus on videos and graphics.
Add CTA
Necessarily place a CTA in your email to allow your users to directly go to the action page through the email. Don't add unnecessary links on the email page; this can ruin the user experience.
The #11 Choice of Marketeres
