The education service industry is vast and far-reaching. It involves millions of people and covers a wide demographic, not to forget the global network. In addition, the buying power of the Education sector is huge too. Be it for training, education materials, mail order catalogs, hardware/software, seminars/webinars, stationery supplies, and more, each product, service, or solution requires communication that reaches the targeted audience. To add to this the constant push for staying up-to-date requires relevant data. With email marketing tools, targeted communication becomes easier, automation makes it faster and timely and analytics help in making constant and continuous improvements.
Admissions, College Lists, Training, Assignments, Evaluations, Consultations, all these activities require targeted mailing lists. Even if you have a huge database, segregation, customized communication, etc. is crucial, and this is where email Marketing tools come into the picture.
By creating an effective email communication plan, businesses can drive more conversions through email marketing. Good content and strong call-to-action can encourage the potential audiences to at least take action and hence endure greater conversion.
One student may be looking for good institutes, while others may be purely focused on the area of study, parents on the other hand may focus more on cost. Email marketing makes it easier to segregate the user base and send targeted messages that cater to their needs.
Make students, parents, trainers, and solution owners across the globe aware of the institution at the click of a button. Spread awareness about the brand through cleverly crafted emails.
Traditional marketing strategies call for costly investments in terms of print, advertising, etc. Email marketing on the other offers low-cost solutions with greater effectiveness.
Building a customer base and interacting with them may be a tough task for startups. But, with the right tool, email marketing can bring effective results and that too without a huge overhead cost.
Simple yet all-inclusive forms to let candidates learn how to get in touch with the administrative offices, register for a course, or apply for financial aid.
Messages & Updates can be easily personalized. So, send holiday greetings, education tips, videos about the institutes, updates about rules or changed schedules, etc.
Create messages that adjust to the user devices. Ensure faster message delivery and seamlessly integrate with social media tools.
Create consistent content and send them to users across the globe in their local language and control email delivery according to time zones.
No matter how many sub-accounts for individual institutes, synchronize data from all accounts and manage it smoothly from a single platform.
Ingenious tracking and analytics to know the number of conversions through social media. Get detailed reports charts and analytics for the number of enrollments and to identify which platforms work the best.
Just like email marketing in any other industry, the education sector also needs to follow the following steps to get started with email marketing after choosing a Reliable Email Marketing Software.
Step 1: Get an audience List
Step 2: Segregate the email list
Step 3: Choose Templates
Step 4: Send the first email
In the educational sector, the target audience constitutes of Students, Parents, Teachers, Donors, School/Institute Administrators, or even educational societies and communities. Message for each kind of audience should be customized based on the requirement, demographic, and geographical location. To do so, understanding the audience is crucial.
Each of the target audiences has a specific interest, it can be an admission, it can be a prospective interest in teaching, future investments for children, or even philanthropic activity. Based on the inputs gained through email CTAs, social media, and analytics a journey path can be mapped. Try to send information relevant to the journey, or added inputs to improve its course.
Email Marketing can be versatile in terms of designs and templates, yet it should always reflect the institute's branding. The stronger the brand identity, the greater the chances of gaining the audience's attention. The consistency can be maintained through taglines, colors, design elements, message tones, and other methods.
Media-rich content often grasps the attention of the audience faster. Emails with a visual component and media integration have greater click rates. Use good images in a responsive format, embed video snippets, infographics, etc. relevant to the messaging to match the expectations of the target audience.
The main purpose of using email marketing tools is often automation, so utilize it well. Utilize email marketing tools for follows up, thank you notes and Personalized scheduled messages, and replies to request forms, etc. and ensure that no potential customer is overlooked.
Email Marketing tools may come equipped with tracking and analytics features, but it is how you use it that matters. Collect the essential data like click rate, open rate, number of emails delivered, the bounce backs, etc. and utilize this to understand how effective the emails are. Make changes and improvements based on the analytics reports to ensure better performance.
