Crafting the Right Content

Write relevant and focused content for your audience. Utilize the Spicesend tool to make this journey smooth and interesting for your users.


A Converting Email List

Why You Need to Use the Right Content Copy?

Tell Your Story

Tell Your Story

When you are telling your story to your audience, your message needs to be clear and understandable. If your language is too hard to understand or complicated to decipher, no one will take interested in your story. Hence, you have to uniquely create an impact on your user to explain why you do what you do. This personal connection is always the key to success.

Simpler Communication

Simpler Communication

To have a simpler communication with customers, you need to write your email in a unique and simpler manner. Having a unique voice helps your users to connect with you on a personal level. This personal touch takes your business a long way; repeat purchases, more loyal users, and more honest recommendations.

How to Write a Copy People Want to Read?

The simplest way to write a copy for your users is to connect the dots from your idea to the benefit this idea will offer to users. Once you have that link, you would be able to make a change.

  • STEP 1: The first way is to use 'you', 'your', and 'yours'. Even when everything you are writing is about your brand, your can make it personal and connect you to the user.
  • STEP 2: Talk about benefits when you are discussing your product or service. Your users should know how it will help them and make their task easier.
How to Write a Copy People Want to Read?
  • STEP 3: Even though emails are utilized too much in the professional world, consider adopting a personal and customized tone when reaching your customers. You need to come off as a human voice. This is also the reason why marketers prefer using an actual name as the sender rather than a company name. The human touch and personal connection work wonders.
How to Write a Copy People Want to Read?
  • STEP 4: Use the 30/70 rule here. Make 70% of your email content about your customers. For example, tell them how easily they can achieve a task with your product. Use the other 30% to sell the product or service. This can be your actual sales pitch, the offer, pricing, features, etc.

Techniques for Writing Impressing Content

Obviously, we have some tricks to help you improve your email content conversion. Check out how you can write better content for your email campaigns.

Original Subject Line
Original Subject Line

Use a subject line that is less than 50 words. You don't have to go too extra with this part. Keep it simple, understandable, and curious (if possible). Avoid using caps lock in the subject line. It is best to have a sentence case here.

Feedback Loop
Feedback Loop

Always try to create a feedback loop for your efforts. For example, in the end, add a survey to understand whether your users like your content or not. If they do, then you have nothing to worry about. If they don't, you need to make changes.

Sense of Urgency
Sense of Urgency

Create urgency by offering something that comes with an expiry. For instance, an offer which is valid for the next 10 days only. This urgency improves conversions and revenue.

FOMO-Effect
FOMO-Effect

Psychologically modify your content to create a FOMO-effect. For example, if you don't join our seminar now, you would be missing this, this, and this.

Personalize
Personalize

According to your users, your content should also change. Intellectual users with advanced knowledge in literature, wouldn't mind more refined language and advanced vocab. But, the elderly with limited knowledge would. So, you really need to personalize your content for your customers.

How Spicesend Can Help?

An email marketing tool can make your task a notch easier. With Spicesend, you don't need to focus on the design. The readymade templates help you design a beautiful email in the minimum time possible.

Drag and Drop
Drag and Drop

Drag and drop your favourite design elements to make an email template in minutes. From content blocks to graphics, you can add anything to your email content.

Built-in Features
Built-in Features

Utilize the built-in feature library of Spicesend to find documents, images, and GIFs easily. All you need to do is search on the Spicesend tool.

100+ Email Templates
100+ Email Templates

Spicesend has pre-made 100+ email templates. If you are in a hurry, you can just explore this library of templates, select the relevant one, and use it immediately.

Blank Layouts
Blank Layouts

If you wish to make a newsletter from scratch, then Spicesend has blank layouts for you to design. You can paint your canvas in any colour and format your like.

Test Emails
Test Emails

It is possible to send test emails with Spicesend to check how your final content and design will appear to your users.

Best Practices of Email Content

Even with the best tool and techniques, you should follow these best practices for higher returns.

  • A clear content goal helps in targeting the user in the right manner. You should answer only one thing regarding your content, "What you are trying to convey?" Honestly, nothing else matters if you are able to put this out on the paper.
  • Have a clear idea of who your audience is. You need to know their interests, demographics, age, gender, and every other detail that matters.
  • Utilize the above tool and make your template appealing. This email should grab user attention at first glance. If you fail to achieve this, your users might never even get to the content.
  • Guiding your users is important. You can't send an email and expect your users to visit your website on their own and purchase something. You need to guide them through this cycle. Paint a map, add a CTA, and supporting content.
Best Practices of Email Content

Expert Advice: What Experts Say?

Here's what Jeff Moriarty believes:

With one of our clients, we have set up an automated email sequence that includes an invitation for a phone call or online demo of the product they purchased. It also includes an actual video on the product itself created by the company. Now the products they sell are in tens of thousands of dollars, so it is very important that the customer is happy with their purchase and receive as much support as possible. These emails have been viewed favourably by their customers, so they continue to use them to this day.

Expert Advice: What Experts Say?

This is the level of personalization we require in our content as well as our email template. You need to give your users what they need, not what you can provide.

Utilize the Spicesend email marketing tool to improve return on investment and receive higher revenue.

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