When you are telling your story to your audience, your message needs to be clear and understandable. If your language is too hard to understand or complicated to decipher, no one will take interested in your story. Hence, you have to uniquely create an impact on your user to explain why you do what you do. This personal connection is always the key to success.
To have a simpler communication with customers, you need to write your email in a unique and simpler manner. Having a unique voice helps your users to connect with you on a personal level. This personal touch takes your business a long way; repeat purchases, more loyal users, and more honest recommendations.
The simplest way to write a copy for your users is to connect the dots from your idea to the benefit this idea will offer to users. Once you have that link, you would be able to make a change.
Obviously, we have some tricks to help you improve your email content conversion. Check out how you can write better content for your email campaigns.
Use a subject line that is less than 50 words. You don't have to go too extra with this part. Keep it simple, understandable, and curious (if possible). Avoid using caps lock in the subject line. It is best to have a sentence case here.
Always try to create a feedback loop for your efforts. For example, in the end, add a survey to understand whether your users like your content or not. If they do, then you have nothing to worry about. If they don't, you need to make changes.
Create urgency by offering something that comes with an expiry. For instance, an offer which is valid for the next 10 days only. This urgency improves conversions and revenue.
Psychologically modify your content to create a FOMO-effect. For example, if you don't join our seminar now, you would be missing this, this, and this.
According to your users, your content should also change. Intellectual users with advanced knowledge in literature, wouldn't mind more refined language and advanced vocab. But, the elderly with limited knowledge would. So, you really need to personalize your content for your customers.
An email marketing tool can make your task a notch easier. With Spicesend, you don't need to focus on the design. The readymade templates help you design a beautiful email in the minimum time possible.
Drag and drop your favourite design elements to make an email template in minutes. From content blocks to graphics, you can add anything to your email content.
Utilize the built-in feature library of Spicesend to find documents, images, and GIFs easily. All you need to do is search on the Spicesend tool.
Spicesend has pre-made 100+ email templates. If you are in a hurry, you can just explore this library of templates, select the relevant one, and use it immediately.
If you wish to make a newsletter from scratch, then Spicesend has blank layouts for you to design. You can paint your canvas in any colour and format your like.
It is possible to send test emails with Spicesend to check how your final content and design will appear to your users.
Even with the best tool and techniques, you should follow these best practices for higher returns.
Here's what Jeff Moriarty believes:
With one of our clients, we have set up an automated email sequence that includes an invitation for a phone call or online demo of the product they purchased. It also includes an actual video on the product itself created by the company. Now the products they sell are in tens of thousands of dollars, so it is very important that the customer is happy with their purchase and receive as much support as possible. These emails have been viewed favourably by their customers, so they continue to use them to this day.
This is the level of personalization we require in our content as well as our email template. You need to give your users what they need, not what you can provide.
Utilize the Spicesend email marketing tool to improve return on investment and receive higher revenue.
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