Eliminating errors from your email campaigns enables offering a seamless experience to your users. If there are content or graphic glitches, you may end up making fun of the brand or ruining customer's trust in the brand. Use a checklist before launching the email campaign to know if you have achieved everything you wanted to. Without this assurance, multiple errors can occur and ruin your perfectly good campaign.
It is not always about making mistakes. Sometimes, you forget things. For instance, adding contact details or improving the graphic colours for a few set of customers or changing the language for one segment. To customize email campaigns for every type of customer, using a preflight checklist is the best choice. You can ensure everything has been covered according to requirements.
To make a preflight checklist, here are the steps to follow. Of course, you can utilize your customized method. But, get an idea of what you need to cover:
The checklist is the actual things that you want to ensure in your campaign. So, start by making a list of important things in an email campaign. For instance, on Christmas, you wish to reach out to customers in a way they like. One segment likes Christmas lights a lot, so their email graphic should be related. Make a list of such things.
Once you have both the lists, you can easily collate them – but not so easily. Make segments on your list and divide the checklist. For example, some important sections are grammar, timing, email details, and graphics. Now, you can bifurcate the above data under these categories. This would help you check things in order and without any hassle.
Another thing that is in your checklist is the errors you need to avoid. These errors can be language mistakes, grammar issues, graphic colours, etc. Make a list for these as well.
Using short pointers, make the list and share it with everyone. Make a Google Sheet or use a tool to enable everyone to access this checklist anytime they want.
When you are making a checklist, how can you make it more effective? Let's see how:
In your list, add grammar issues. These are embarrassing mistakes which can ruin your reputation in front of customers. This is very, very important if your users are learned individuals, such as those who love reading books.
Use the checklist for every small or big campaign. Even when you need to send it out in the next 5 minutes, quickly go through the checklist to eliminate as many errors as you can – a little late is better than making mistakes.
One of the columns in your checklist should be dedicated to tests. Have you tested your emails through and through? Do you know how it will appear to users? These are some important questions that you should answer before sending the email to your users. There's no going back from formatting errors.
Lastly, does everyone on the team have access to the checklist. No single person should be responsible for this task. Everyone in the marketing team should be responsible for marking the checklist. More eyes mean more accuracy, as you can catch more errors.
When you are making efforts to convert more leads and attract more users, you can't find a better tool than Spicesend. Some amazing features of Spicesend:
From high email delivery to customization, you are on your way towards business growth. Spicesend gives you a range of features to make your campaigns better and more valuable for users.
How can we leave the best practices? Check what experts across the globe do to make a checklist and improve their email campaign efficiency.
Our expert marketer, John, has something for you:
"When we started making our preflight checklist, multiple team members suggested downloading one and being done with it. Thankfully, we mutually decided to go against it. There's no better way to create a checklist than brainstorming. Only you know your customers and only you know your product. It doesn't seem logical to download a checklist made by some other expert. They can't step into your shoes. Sometimes, even you can't step into your own shoes. How can we expect to receive results in this manner? Spend time on this activity to receive a favourable outcome."