New Year Email Inspirations: Let's Get Started!

December 16, 2020
New Year Email Inspirations

With New Year's Eve just around the corner, every business is trying to bring new offers and email campaigns for users. If you don't want to be left behind, read these amazing new year email inspirations and start planning your campaign.

Email marketing is one of the best marketing tools that businesses have. It is cost-effective, gives you more outreach, and attracts new customers. All you need to do is curate valuable campaigns, tweak your pre-set models, and replace monotony with innovation. Below we have given tips for just that.

Dive in and start exploring new year email campaigns.

5 New Year Email Marketing Ideas

During the holiday season, a large number of businesses have an opportunity to boost sales. People are buying everything and anything. If you want to gain more conversions and improve sales, here's what you can do:

1. A Discount

Everyone loves a discount. In this study, 75% of the participants agreed that they like when their inbox has an email with a discount it in. As much as 93% of users utilize discount codes all through the year.

So, you can easily penetrate the new year's market by offering discounts and coupons to users. Send an email containing a valuable offer for users but it should be wrapped in nicely curated content. You can't simply send out the discount codes. Make your users win it or earn it.

For example, you can make a campaign which has a feedback form. If the user fills this form, they get a discount code. This is a smart strategy to enable users to achieve a task before getting the coupon code.

Sometimes, marketers send a discount in a way to encourage instant purchase. This includes sending a discount coupon which can only be used after you make a purchase from a certain category.

However, your new year email inspirations around discounts would only be possible if you consider a few things.

  • Check your sales and profit margins. You need to breakeven or earn something.
  • Play with numbers and come up with a price which offers a discount but still gives you profit.
  • Accompany this plan with strong marketing, such as social media promotions, appealing graphics, etc.
  • Check what your competitor businesses are doing. It is necessary to know what they are up to surpass them.

With this, make your subject line just right. For example,

Here's your New Year Discount
Get Your New Year Discount Early

Inside the email, you can add only one image containing a very small message along with the coupon or discount. This is a pretty straightforward but effective strategy.

2. Free Shipping

Free shipping trick never fails. At least it hasn't since a long time.

It has been around for multiple years and it is widely used as new year email campaigns. But, there's one drawback: everyone is offering it.

That doesn't mean you can't win it but it does mean that you need to get creative with what you offer.

There are multiple ways of offering free shipping:

  • Firstly, the month of December seems perfect. Roll out an email letting your users know that you are offering free shipping on all orders. Give a CTA in the end and pair it with a customized feed for your user groups.
  • Secondly, you can wait till the last minute and then roll out this offer. A large number of buyers make last-minute purchases and they would love this free shipping.
  • Lastly, if you have an express shipping fee, you can exclude that.

You can always pair this free shipping new year email marketing idea with the return policy. No questions asked policy will help your users return products if they don't like it.

3. Recap

Many websites create a recap of memories. This includes a gist of the previous year and how your users have interacted with the brand. This might not work with every business but it will reveal results if you sell products widely used around the new year.

For example, a gift store can benefit a lot. You can create a recap of purchases made by the user and based on this, offer gift suggestions for the new year. If you sell paid music, then you can create a list of most-played songs by the user in that year.

There are endless opportunities here, you just have to be creative and explore this new year email campaign a bit.

4. Something New, Something Online

What never goes out of style is something new and online. After pandemic, a lot of people have moved to digital media. You can get innovative and make a new campaign.

For example, an online secret Santa.

Here, your users need to invite their friends and each one gets one other friend who they have to gift something. You can give options to each user for gifts and gift cards, which will be delivered around the same time to every user.

5. Countdown

The last new year email inspiration is to add a countdown to your emails. You can run an email campaign for 5 days before actually slashing prices, entering the new sale, or offering discounts to users.

Countdown helps create a FOMO-effect (Fear of Missing Out). This strong feeling of urgency and emergency can encourage users to shop instantly.

Some marketers create campaigns for each day. For example, on day 1, you get free app-cash. On day 2, you get coupons of partner website, and so on. If the user doesn't interact on any day, they miss out on the whole discount.

There are so many strategies that you can pair with new year email campaigns. Just keep exploring to make your campaigns better.


One of the most profitable times of the year is the new year. It is actually the month of December but the idea behind all this purchasing is the new year's. So, grab this opportunity, give your customers a reason to purchase from you and make the best of these sales. Utilize an email marketing tool to support your new year email campaigns. It will only help you streamline your campaigns and evaluate your efforts.