Best Ways to Promote Your New Product or Service With Email Marketing

October 13, 2020
Best Ways to Promote Your New Product or Service With Email Marketing

When you are designing a new service or product, you need to put in a lot of work and effort. Unfortunately, your work doesn't end once you have creating the product or service. You have to work on promoting and launching this product or service in the right way. You need to strike a chord between various elements.

With COVID-19 making this task extremely difficult, we have explained the tips to promote your product or service below.

Email marketing is a robust tool, which can be utilized to promote your product and improve its outreach. The following tips discuss how email marketing can specifically help you connect with the right audience in the right manner for improved revenue. Let's dive in and start exploring.

7 Tips to Promote Your New Product or Service with Email Marketing

Are you excited for the launch of your service or product? If so, then quickly check how you can improve your outreach and ROI through email marketing. These tips cover the broad elements that go into an email marketing campaign.

1. Exclusive Preview

Your loyal customers have been with you for a long time so it won't hurt to give them a preview of your new product. This means that before you actually launch the product, just send a preview of the service or product to the loyal or elite customers through email. Give them a glimpse of what the product or service will look like.

Don't forget to add a feedback form in the end to know whether your users would want to purchase it or not.

This is also a great strategy for receiving early feedback from a very few loyal customers, which helps in modifying the product or service if there's a need.

2. Introductory Offer

Rather than just sending an email about the service or product, you can send it with an introductory offer. These offers work like a charm. You'd be amazed by the traction that introductory offers can get you.

Here's what you can include:

  • A discount
  • Package
  • Promotion with a complementary product
  • Coupon of a vendor
  • Free deal
  • Free goodies
  • Loyalty points
  • Referral points

However, no matter what your offer is, mention that it is not forever. Your customer should use it fast to get a discount (or another offer). This will generate quick traffic on your service or product.

3. Pre-set Templates

You can use an email marketing tool for pre-set templates. Amazing tools like SpiceSend help you design a campaign with pre-set templates. These templates have appealing designs and responsive structure. The best part is that you can fully customize these templates to match your theme, colour coding, or other requirements.

So, if you have to send an email campaign informing your users about updates, you can use these pre-set templates. Through these templates, you get the power to drag and drop elements and create professional looking emails.

4. Analytics

If you are not analysing your campaigns, then what's the point of running them?

You need to run a campaign and then evaluate it to make changes in the next one. However, analysing KPIs and finding factors that might improve outreach is not an easy task.

One thing that can make this easier is the SpiceSend tool. Hence, use a quality email marketing tool to analyse and evaluate your campaigns and improve along the way.

  • Understand the behaviour of your email campaign through the tool. Here's a glimpse of how it will look.
  • You can check the orientation and geography of your subscribers and readers. This helps in creating location-specific content. You can, in fact, send the email at the right time to users based on their location.
  • Utilize A/B testing to understand which campaign is working better. This would help you choose one template and then send it to a large number of users.

5. A Contest

Running a contest always works!

You can run a separate contest for email users or integrate this contest with another social media contests. For example, if you have an activity going on Facebook, then attach a link to this campaign on your email. This would help you divert really specific traffic to your Facebook page. So, you get the dedicated outreach of the email campaign and engagement of the Facebook platform.

You can run standalone contests also, which only work on your email. But, remember to offer great perks to your users with this contest, as it will increase engagement and outreach on your service or product.

6. Spend Time on Content

To come up with a valuable campaign, you need to really focus on your content. Of course, you may have included visually appealing elements in your campaign. But, your subject line is the first thing that the user would see. Making this subject line worth their time is the key.

Another example is your CTAs. You need to include content in your CTA as well.

This means that even when you are trying to reach your audience through beguiling graphics, you still need the content to complete these visuals.

  • Start by conceptualizing the idea behind the email.
  • Then, create the subject line. Focus the most on this aspect. It will help you grab users' attention.
  • Then, create the body.
  • Lastly, come up with a unique or most engaging CTA.

In all of the above, you need to keep the language simple and concise. You don't want to burden your user with heavy words and you don't want to bore them with extremely long content.

7. Choose High Delivery Provider

When you are selecting an email provider, select the one with high rate delivery. There's no point in making all these efforts if you are going to land in the SPAM box.

SpiceSend has a high delivery rate, which improves your open rates, click-through rates, and conversion rate.

With SpiceSend, you can decrease the chances of landing in the SPAM box.


After forming a campaign based on the above tips, remember to utilize a good email marketing tool. Through a tool, you can improve your analysing abilities and reduce the time needed to create a campaign. With this, it would become possible to decrease turnaround time and improve your efficiency and performance.

If you are looking for an amazing email marketing tool, then there's no better option than SpiceSend. Visit our website and check how our tool can enhance your operational efficiency.