Back-In-Stock Email Examples for Your E-Commerce Business in 2021

January 07, 2021
Back-In-Stock Email Examples

What a year it has been, right? Leaving aside the perceptions that have been proven wrong, there has been an unprecedented boom in the e-commerce business. According to Statista, e-retail revenues are projected to grow to 6.54 trillion US dollars in 2022. Online shopping is one of the most popular online activities worldwide. Competitive as it is e-commerce business often hinges on the availability of products in the stock room, and every once in a while, comes the unavoidable situation of products being out-of-stock. A situation that can even warrant losing customers, unless your product falls in the custom-curated section where each product is uniquely crafted (no qualms at waiting then, right?).

What Does a Good Back-in stock Email Do?

Re-instates the Reputation

While a product going out-of-stock doesn't necessarily mean that the existing customers or potential customers will have a fall back from the brand, it still leaves a negative impact. Good back-in-stock emails are a way of telling them that their customership is valued.

Timely Sales

What's better than letting the customers know right on time, that the popular product is back in stock? This in turn allows e-commerce businesses to drive more sales.

Engagement Coefficient

One of the greatest perks of back-in-stock emails is that it keeps the engagement alive. Adding a few recommendations similar to the original choice and sharing a few comparative stats can do wonders too.

However, it all begins with adding the Notify me button, which allows to segregate customers who are really keen on buying just that particular product from the ones who have it in the 'good-to-have' list. This simple step can help in better email segregation. That being said here are some good Back-In-Stock Email Examples for Your E-Commerce Business in 2021.

Simply Letting Them Know

Simply Letting Them Know

Email marketing in e-commerce business usually focuses on the niche customers, and if you know your customers well enough, at times a simple, "Hi, the product you were looking for is back in stock" message can work just fine.

Image Source: Pinterest

Add a Tad Bit More!

Add a Tad Bit More!

Well, a more personalized approach could do no harm. So, remind the customers of the exact specifications they were looking for and tell them that it is available for purchase.

Image Source: Pinterest

Urgency, Why Not?

Urgency, Why Not?

Email marketing for e-commerce businesses hinges on pushing sales, and so a bit of urgency can always go a long way. For high demand products, it is always good to let the customers know that it sells like hotcakes, so grab it as fast as possible.

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Add to it the Magic of Discounts

Add to it the Magic of Discounts

What's better than telling the customers that their favorite product is back-in-stock? Telling them that it is available at discounted prices, of course. Club the back-in-stock emails with product discounts to increase traffic, and design the emails well to grab all the right kind of attention.

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Plug-in the Recommendations

Plug-in the Recommendations

If the customers are those who have been shopping with you for some time, their preferences and choices are something you have an understanding about. Use this know-how to create emails that promote other products similar to the ones that have gone out-of-stock.

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Put Story Telling to the Works

Put Story Telling to the Works

A well-crafted email often uses story-telling as a means to reach out to potential customers. Tell the users why the particular product that went out-of-stock is so popular among the customers. It's an opportunity for the e-commerce business to use email marketing to promote the product, so utilize it to the fullest.

Image Source: Really Good Emails

Give them a Perk-Incentivize

Give them a Perk-Incentivize

What you get works, but what more you get works better. For Service offerings, an added support of or an extra feature can always perk up the deal. So, give the back-in-stock an added plus by adding incentives to make the deal look more attractive.

Image Source: Really Good Emails

In addition to these, good back-in-stock emails for e-commerce should have good design, a call to action, adding a coupon code, using immersive photography, etc., and anything that adds to the aesthetics of the email. After all, the look does matter when it comes to using email marketing to boost e-commerce business.

The important aspect of back-in-stock emails is how and whom the emails are targeted to. To ensure that the emails are effective enough, create a separate email database of customers who have abandoned carts due to unavailability of products and customers who have subscribed to know about the availability of a particular product, and the repeat customers who prefer a certain brand or style. Try to create custom emails for those customers rather than flooding the inboxes of all the subscribers to get the best out of back-in-stock emails. Send an immediate automated response to those who prefer notification, letting them know that their request has been noted and at the same time you could also promote a few similar products.

As an end note, here are the things an e-commerce business definitely needs for creating good and effective back-in-stock email marketing campaigns.

  • Segregated email list
  • Browse and purchase data
  • Email Templates that can be Customized