A Converting Email List
Understand your audience with Spicesend. Create engaging campaigns and compelling content to attract more subscribers to your list.
Why You Need An Email List?
With an email list, you can really offer value to your users. This includes sharing information that they wish to consume and interacting with them when necessary. If you have a list that wants to interact with you and communicate with your brand, you can improve revenue from time to time.
A quality list enables businesses to reach out to users in a personalized and dedicated manner. When your subscribes willingly to sign up for your newsletter or updates, you are able to segment these users in an effective way, which enables personalization along with dedicated messaging.
Benefits of An Email List
Here's why you need to build a high-quality list of your email subscribers:
If even 20% of your users are not interested in your services, you won't be able to understand the requirements of your users. You require a quality list containing users who are interested. This helps in understanding what your users require in a product or service.
The only way in which we create campaigns is by segmenting our list and then personalizing campaigns for different user groups. Unfortunately, without a quality list, you only end up customizing campaigns for users who don't want your product. With the right list, you can accelerate your growth and improve ROI.
One of the greatest strategies of all times is increasing loyal users of the business. These users become your spokesperson by referring you, purchasing from you, and offering feedback to you. Since a quality list contains people who want to hear from you, it is easier to convert them and engage them.
Optimize Your List
In an offline environment, the only way to engage users is when they reach out to you. However, online, you can engage users whenever you like. You can understand user requirements and reach out to them in the right manner.
But this is only possible with the right email list. Here's how you can optimize your list:
Include a signup form on your website to engage users. Visitors on your website would be able to subscribe to your updates and newsletter.
Once the user has registered with you on the website, you can engage with them and ask them if they wish to subscribe to your updates and newsletter. This is an amazing way to interact with users and improve list quality.
Include a pop-up window on your website to grab user's attention and encourage them to join your list.
Prepare a subscription form for social media and ask your social media users to enrol for regular updates and offers.
How Spicesend Can Enhance Your Email List?
Even with the right tips and optimization tricks, you require a tool to monitor performance and your campaigns. Here's how Spicesend can help you improve your return on investment:
You get a dashboard to track your lists. It is possible to segment lists and track clicks, subscribers, and other details. Here, you can also merge lists and add contacts easily.
With Spicesend, you can create personalised sign-up forms for your website. You can use these forms in various sections of your website.
Spicesend empowers you to fully control your list. You can make emails for specific segments, utilize customized fields for different users, and ensure you interact with users appropriately in an attractive way.
With the help of segmentation achieved through the Spicesend tool, you can convert more users and engage them for quality returns.
If you have lists in excel and other formats, you can import it to the tool in a few minutes.
Email List Best Practices
If you accompany the right email list practices with the tool, you would receive increase ROI and revenue. Let's see what are some best practices for email list:
Make your users feel welcomed after they subscribe. Send them a welcome email with Spicesend to get them acquainted.
Let your users decide the frequency of the email they wish to receive. This will help you avoid un-subscription.
Frequently filter and clean your list. Remove old addresses, update emails, and remove duplicates.
Create a list of users who have stopped purchasing from you. Reach out to them and re-engage them.
Sometimes, instead of adding direct subscription forms, you can use lead boxes. These are links, which trigger subscription forms. For instance, placing a link on your website and when the user clicks it, a lead box appears to help them sign up.
Here's What Experts Believe
Here's what Neil Patel has to say about an email marketing list:
- Have a visible option to unsubscribe. This is necessary for your users. Further, most users don't even wish to unsubscribe when you give them an open option to do so.
- Strategically place your subscription forms, such as below a post on social media, website's footer, on the about us page, or an article.
- Run a contest on your social media page to encourage your users to subscribe to your channel.
- Always encourage your followers to share your content. There's no better way to increase your subscribers.
"No matter how many subscribers you currently have, you can increase that number by encouraging your subscribers to forward your emails. Motivate them by offering so much real value that they want to do you – and their friends – a favor."
If you wish to build and maintain a high-quality email list, utilize the Spicesend tool. Increase engagement, user satisfaction, and revenue.
